COD on Shopify in India: how to set shopper expectations before checkout
By the Impact Marvel team · Updated
Short answer
State COD availability clearly before checkout — in the announcement bar, near the price and in a pincode checker — and explain any prepaid benefit honestly. Whether COD is offered at checkout is controlled by your checkout or COD provider, not by a product-page widget.
Why it matters
Published courier data shows COD orders return far more often than prepaid ones, which is why many brands encourage prepaid. Shoppers still expect COD to be visible up front.
What to show
"Cash on delivery available" (or "Prepaid only for your pincode") near the buy buttons, and your returns promise next to it.
Frequently asked questions
Can CartLift reduce RTO?
CartLift shows delivery and COD information before purchase. It does not block or verify COD orders, so we do not claim an RTO reduction.