Frequently bought together on Shopify: how to choose the right pairs
By the Impact Marvel team · Updated
Short answer
Start from your order history: products that already appear together in paid orders are your best pairs. Add logical complements (serum + sunscreen, kurta + dupatta), avoid substitutes (two similar serums), and review every suggestion before it goes live.
Three sources of good pairs
Order co-purchases (strongest signal), catalogue logic (routine steps, outfits, refills), and AI suggestions for new products without history.
Rules that keep offers useful
Never pair substitutes. Prefer a cheaper extra than the main item. Keep it to 1–3 extras. Hide sold-out extras.
Step by step
- List your top 20 products by revenue.
- For each, note what customers already buy with it.
- Approve 1–3 extras per product.
- Place Complete the set near the buy buttons.
- Replace pairs with no adds after 30 days.
Frequently asked questions
Should the extras be discounted?
Not necessarily. Relevant extras at full price often convert well; save discounts for packs.